To promote the collagen category worldwide and steward responsible, sustainable growth
- To create a central point of contact and hub for the collagen category that to drives new standards globally and brings growth for alliance members.
- To steward the responsible and sustainable growth of the global collagen category, ensuring responsible companies are celebrated and those who seek to exploit the category are not rewarded.
- To engage and educate consumers, media and other stakeholders on collagen, providing a unified front and megaphone for good science, ingredients and products.
The Collagen Stewardship Alliance will:
- Promote and attribute the science supporting collagen.
- Promote product quality and appropriate testing.
- Be an objective industry voice for collagen and collagen containing products, to consumers, government, retailers and practitioners.
- Interact with trade and consumer media to promote greater awareness of collagen.
- Work with academia and research organizations for clinical scientific projects.
- Present data and insights on collagen ingredient, products and the category.