ON DEMAND: Who Are Collagen Consumers and What Do We Know About Them?

Recorded live on April 12th, 2023

In 2022, the global collagen market was valued at $9.1 billion USD (Grand View Research) and new product are entering the market daily. Do you have the information and tools you need to capitalize on this market?

Industry experts Maria Pavildou, Partner and Senior Strategy Consultant, Healthy Marketing Team; and Traci Kantowski, Senior Strategic Marketing Director, Industry Transparency Center and the Collagen Stewardship Alliance on Wednesday, April 12 at 10 a.m. ET/4 p.m. CET for a webinar looking at trends in the market and how you can leverage them. 

They covered:

  • The benefit areas resonating with consumers and what they’re looking for in the market
  • Which trend fits which consumer profile- from HMT’s FourFactors® Brand Acceleration System – to help you identify the sweet spot for your organization
  • Market case studies highlighting some of the latest innovations
  • And more!

Slides on demand